In November 2015, Pulse Soccer was appointed by The FA, The Sheffield Football Trust and Sheffield City Council as their Strategic Leisure Operational partner for an ambitious new grassroots project known as ‘The Parklife Project’. As lead creative of the design team, I was tasked with providing strategic and creative branding and marketing materials to support Pulse’s dedicated in-house marketing team to deliver the wider marketing plan. From digital and print materials to help promote specific campaigns running across the sites to creating websites for each hub as well as building brand awareness and attraction with uniforms, signage, inspirational artwork and stationery.
Just a few examples of the results;
Over 22,000+ visitors registered to play in the first four months and over 7,000 visitors registered to play in the first two months.